This isn’t anything new for most of us, but it is the first time that Facebook has openly admitted to it (that I’ve noticed anyway). According to a story by Ad Age, a leaked document which was basically a 3-page sales deck outlined that Facebook expects “organic distribution of an individual page’s posts to gradually decline over time” and marketers are told they should consider paid distribution “to maximize delivery of your message in news feed.”
We here at Kosher Metal have noticed for a while now that our posts get seen by an average of about about 2% – 10% of our total number of fans/followers. It is highly frustrating to say the least. Needless to say, if you got here from a Facebook link then we highly recommend that you subscribe to the blog so you can stay updated on all the Metal news, videos, etc. that we post. If you are on Facebook and don’t like our page then do us a solid and do that here.
We, the bands and pages who are on Facebook need to get more creative (in a non-spammy way) when it comes to utilizing Facebook as a guerrilla marketing and promotion tool. It’s not time to give up….just time to start thinking about how to be more engaging and stand out from the rest.
You can read the full story on the “leaked document” here.