Sofa King Vinyl have announced that they have teamed up with Southern California’s Madrost (pronounced “muh-drawst”) for their first vinyl release project as part of the label’s launch. What this means is Sofa King Vinyl will be launching a pre-order campaign with exclusive bundles via Kickstarter. If the goal is met, Sofa King Vinyl will press 500 copies of Madrost’s critically-acclaimed album ‘Into The Aquatic Sector’ on 140 gram audiophile quality vinyl. If Sofa King Vinyl doesn’t hit the goal then nobody pays a dime and the records don’t get pressed while they basically kick rocks.
Regarding questions about the use of Kickstarter to sell records, the label states the following:
Since we are literally starting from nothing, we need to make sure we at least break even on the first few records we put out. Crowdfunding by pre-order is the perfect way to make sure we sell enough records and verify there is enough demand for a specific vinyl release. We don’t want to go seeking investors and having to take on “shareholders” because that just complicates things and gives other people a reason to think they can tell us what to do. We are lucky enough to be able to work with artists who understand our position and are excited to be a part of our label launch; and we are just as excited to work with them.
PRE-ORDER Now via Kickstarter here – Exclusive Bundles Available!
- 140g black audiophile quality vinyl
- Mastered for vinyl from original 24-bit hi-res mixes
- Poly-lined inner sleeve
- Projected release date if Kickstarter goal is reached – August 24th, 2015
For more info, visit http://www.sofakingvinyl.com